Corum Tripled Its Sales At Basel 2001
Basel 2001 confirmed Corum’s success. “Sales were three times higher than at last year’s event”, is the delighted comment of Mr Michel Pitteloud, chief executive of Corum Suisse (photo). And it is not over yet: interest in the brand’s models remains buoyant – “people are fascinated”, he explains.
Basel 2001 also enabled Corum to complete its integrated world sales network. “We currently have six distribution companies belonging to the Corum group: in Switzerland, France, Italy, Spain England and the United States. In the Middle East, which is an extremely important area for the brand we are working with the leading importers in each of the countries concerned. In the Far East and South America we have set up a network of agents which is one of the most effective in these geographical zones.”
After being the managing director of Bulgari Time in the eighties and then director of the Harry Winston Ultimate Timepiece SA company in the nineties, Mr Pitteloud was appointed chief executive of Corum Suisse in early 2000.
“All our staff have performed exceptionally well as a team with unusual determination and enthusiasm,” he says before concluding: “Our success is the outcome of work founded on passionate interest and creative strength, a wonderful adventure which is proving a great success… but is only just beginning!"